Factors affecting consumer buying behavior pdf

A study on factors influencing cosmetic buying behavior of. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. The social factors are the factors that are prevalent in the society where a consumer live in. Pdf factors that influence consumer buying behavior in. All the activities of the business concerns end with consumers and consumer satisfaction. Johar 6 explained that the character, behaviour and attitude of consumer are the important dimensions in the decisionmaking process. Men and women approach shopping with different motives, perspectives, rationales, and considerations males and females want different products due to. May 17, 2011 the purpose of this paper is to study consumers perception regarding calabrian local products and the role of magna gr.

The purpose of this study was to identify the major factors which affect consumer buying behavior of durable household products in the. See table i, kotler 2001 mentioned that demographic factors influenced customers buying behavior are the internal factors including age, gender, income, occupation, education, family size, and religion, race, generation, nationality and social class, so the market is divided based. Factors affecting consumer behavior product management buzz. The field of consumer behaviour is to identify that how a customer buys, uses any product and services and dispose it. The impact of factors influencing the buying behaviour on the. These all factors jointly shape consumer behaviour. There are several factors which influence the buying decision of consumers, cultural factors being one of the most important factors. The buying behavior of consumer passes through five stages beginning from recognition of problem, followed by searching information, evaluating the alternatives, purchase of goods and ending with.

India has ranked in online shopping after japan and america. Each culture contains subcultures groups of people with share values. Hence, it is critical to consider these factors in consumer behavior, as they greatly influence how people respond to marketing messages and make purchasing. An empirical study of the factors influencing consumer behaviour. All the purchases made by a consumer follow a certain decisionmaking. Consumer buying behaviour has become an integral part of strategic market planning.

Social factors such as family, groups, roles and status and personal factors such as age, occupation, lifestyle, personality and self concept are those. Different consumers have different characteristics in their life that also influences their buying behavior. Due to impact of various factors, consumers react or respond to marketing programme differently. Pdf factors affecting consumer buying behavior of mobile. A consumers buying behavior is influenced by cultural, social, personal and psychological factors. The determinants of individuals demand generally include price of the product, prices of related products. Consumer behaviour, ecommerce, female buying behaviour, onlineshopping, online retailing, retail sector jel classification. Factors affecting consumer buying behavior of mobile phone. Sa mohamed ali abstract consumer buying behaviour refers to the buying behaviour of the ultimate consumer.

Consumer buying behavior is a decision pr ocess as well as an attitude of the people involved in purchasing and using products. However, in my study, it just research about personal factors affecting purchase decision consumer on men skin care products. Therefore, knowing the elements that impact the purchasing behavior could rise the sales volume. The consumer behaviour or buyer behaviour is influenced by several factors or forces. Factors affecting consumer behavior of purchasing tobacco products. Personal factors personal factors can also affect the consumer behavior. No commodities can move from a production point to a consumption point without putting the. Behavior and marketing mix on marketing share for factory of. This is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan. The present paper focuses on major factors influencing consumer buying behavior. A study on factors influencing on consumers buying. Abstractcustomer buying behavior is a process by which consumers identify their needs, collect information, evaluate alternatives, and make the purchase decision.

All these factors are divided into those unique to the individual decision maker and those considered situational in nature. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life styles. Pdf this paper examines the key factors which affect buying motives of consumers for online buying or eshopping. Deregulation of financial markets and the transition of banking services from state control to open competition, has created a highly competitive market where financial institutions are competing intensively not only for new customers but for retain. Factors affecting consumers buying decision in the. A consumers buying behaviour essay 750 words bartleby. A number of researchers have identified and analyzed factors affecting the consumers buying behaviour which affect consumer behavior individually or collectively. A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status.

The impact of social factors affecting consumer behaviour. Abstractglobally, the term, marketing is not a new phenomenon. Moreover, all factors are correlated based on marketing mix and consumer buying behavior are also empirically tested. Consumer buying behavior is the behavior of final consumer. Pdf factors affecting consumer buying behavior researchgate. Factors affecting consumer buying behavior n ramya and dr.

The buying behavior of individuals or consumers is often unconsciously affected by some factors, and this research will be focusing mainly on age and income and. There are many factors affecting consumer behaviour. Consumer behavior is a part of human behavior and by studying previous. Introduction the demand for a product means how much of the product consumers are willing and. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to. Factors influencing customers buying behavior by dr. A consumers buying behavior a consumers buyer behavior is influenced by four major factors.

Consumer buying behavior is influenced by two major factors. The study of consumers buying behavior and consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his. The consumer buying decision process is influenced by many internal and external factors. The society is composed of several individuals that have different preferences and behaviors. Factors affecting the consumer buying behavior i am business student from uob, this survey will help to collect data for the project. As the change comes in these factors, consumer behaviour also changes. Sep 02, 2018 social factors affecting consumer buying behavior.

Factors influencing consumer behavior of smartphone users. Jul 15, 2016 all the activities of the business concerns end with consumers and consumer satisfaction. Age affected the buying behavior of customers in the mens cosmetic market. A purchase decision is the result of each and every one of these factors. In order to accomplish the objectives of the study, a sample of 246 consumers were taken by using simple random sampling. There are many factors which affect the consumer buying behavior of buying mens cosmetic products, and we have selected the following major factors for investigation in the current study. Factors affecting consumer buying behavior semantic scholar. Consumer behaviour deals with the study of buying behaviour of consumers. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Factors affecting consumer buying behavior international journal.

There are a lot of factors influencing consumer by. I am business student from uob, this survey will help to collect data for the project. Factors influencing consumer behavior and prospective. Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry. L81, m31, n30 introduction factors affecting female consumers online buying behaviour internet is redefining the shopping behaviour of people across the globe. Consumer behavior is deeply influenced by cultural factors such as. The paper informs about the main predictors of consumers green purchase behavior. Personal factors affecting consumer purchase decision towards. A study of factors affecting online buying behavior of students t. The aim of this questionnaire is to investigate the factors that affect the consumer buying behavior. Singhvi department of family resource management, college of home science, mpuat, udaipur301, rajasthan, india corresponding author a b s t r a c t onlin opportunities for all. Consumer behavior refers to the act of individuals who are directly involved in. Personal factors affecting consumer purchase decision. Purpose to investigate the factors affecting consumers online shopping behavior.

Pdf a study of factors affecting online buying behavior. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Personal factors can also affect the consumer behavior. Factors affecting consumer behavior of purchasing tobacco. The impact of factors influencing the buying behaviour on. Subcultures can include nationalities, religions, racial groups, or groups. These varied behaviors influence the personal preferences of the other set of individuals as they. What are the factors influencing consumer behavior. In this video you can see different factors influencing consumers behavior in detail. What are social factors influencing consumer behavior.

Factors affecting consumers buying decision in the selection. Emphasis on exploratory factor analysis, this study aims to investigate the influence of factors on buying behavior. Introduction the demand for a product means how much of the product consumers are willing and able to purchase. Such as personal, cultural, psychological and social factors. A study on factors influencing on buying behaviour of. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Factors affecting the consumer buying behavior survey. A consumer s buying behavior is influenced by cultural, social, personal and psychological factors. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer.

The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. An understanding of consumer behaviour is essential in planning and programming the marketing system. Jan 03, 2019 purpose to investigate the factors affecting consumers online shopping behavior. Some of the important personal factors that influence the buying behavior are. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Designmethodologyapproach a descriptive type of study using judgmental sampling for selecting the samples from online shopping users of kanpur city. This study sought to investigate specifically, the influencing factors by utilizing exploratory factor analysis. Consumer behaviour helps us understand why and why not an individual purchases goods and services from the market. Social factors influencing consumer behavior definition. Pdf consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Consumer behavior is a part of human behavior and by studying previous buying behavior, marketers can estimate how consumers might behave in the future when making purchasing decisions.

There are innumerous factors inducing their buying behavior of consumers even in brand preferences of durables. Following are the factors which affect consumer behaviour. Factors affecting consumer buying behavior factors of. For the same product, price, promotion, and distribution, their responses differ significantly. To study factors 5 affecting consumers buying behavior for honda city cng. Factors affecting consumers buying behavior for honda. A purchase decision is the outcome of all these factors. Factors affecting green purchase behaviour and future. Jul 28, 2019 in this video you can see different factors influencing consumers behavior in detail. Out of the many aspects that can influence a consumer purchasing behavior, one of the major factors is gender.

These factors cause consumers to develop product and brand preferences. Factors influencing consumer behaviour agricultural journals. Consumers environmental concern and products functional attributes emerged as the two major determinants of consumer green purchase behavior. A consumers buying behavior is influenced by cultural, social, personal and psychological factors and also factors of product characteristics. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision. It is a series of choices made by a consumer prior to making a buying that begins once the customer has. Factors affecting consumers online shopping buying behavior. The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life. Factors influencing consumer buying behaviour global journals.